We're proud to introduce a new look and identity for Eternal Coffee — one that reflects our roots, our values, and our future. At the heart of our updated visual system is the character 永 (Yǒng), meaning eternal in Chinese — a name that carries both personal and cultural significance. The red seal in the top right corner of our logo features 永 in traditional Chinese seal script (小篆), paying homage to our calligraphic heritage.
Our refreshed branding blends Kiwi coffee culture with our Chinese roots, speaking to a timeless quality, bold vision, and our desire to create a space where culture, craft, and community come together through every cup.