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Champions Series sold out — barista craft made accessible to all

May 12, 2025 – Yongjun Huang

Champions Series sold out — barista craft made accessible to all
Champions Series sold out — barista craft made accessible to all

Why We Made This

New Zealand’s coffee scene is steeped in tradition. Eternal Coffee exists to shift the dial — to honour the passion, professionalism, and craftsmanship of today’s baristas. The Champion Series is a tribute to that spirit.

Most people buy a single bag of beans and call it a day. We wanted to change that.

A New Kind of Box

The Champion Series Box was designed to offer three origins, six brews, one complete experience, all pre-dosed and brew-ready. It’s a set that’s different. Convenient. Elevated. For people who want to brew like a pro, without needing to be one.

Built on Community

This project is deeply personal.
YJ, our founder, has long been rooted in Aotearoa’s specialty coffee world. And projects like this only happen through trust, community, and mutual respect. Tom. Wayne. Josh. Eve. They believed in this vision too. 

Accessibility & Approachability

To us, the real win is accessibility.
Making championship-level coffee available to everyday brewers — without the gatekeeping or the fuss. Just genuinely great cups, no matter who you are.

With Geisha, Chiroso, and Yunnan naturals, roasted with care and used on the competition stage, this box wasn’t made to flex. It was made to share what’s possible when craft meets care, and community drives innovation.

We’re Just Getting Started

Thanks for being part of this small but meaningful step forward.
The response has been overwhelming and motivating.
But we're just getting started.
❤️🙌